
Custom builds
Built around how you fish
Nothing here comes off a rack. You tell us where you fish and what you are chasing, and the rod gets specified around your answer.
What you choose
Six decisions, and then it is yours
Most of these you do not have to answer on your own. Come to us with the water and the target species and the rest gets worked out on the phone or across the bench.
- 01
The blank
Graphite, glass or a composite, picked for the length, power and action the job actually needs. This is the rod. Everything else hangs off it.
- 02
Guides
Multiple brand options including Ti Forged and Virtus Unlimited. Single foot or double, conventional or spiral wrapped for offshore work. Sized and spaced for the reel you are running.
- 03
Reel seat
Graphite or aluminium, with the hood and trim finished to match the wrap. Split grip or full, whichever your hands prefer.
- 04
Grip
EVA foam, cork, or shrink over carbon. Length set to how you actually hold and fight a fish, not to a standard.
- 05
Thread and wrap
The part that makes it yours. Solid colors, tipped and trimmed bands, cross wraps, weaves and full decorative butt sections.
- 06
Marbling and finish
Marbled and splatter finishes on the blank itself, then epoxy over everything, turned until it cures clear and hard.
Recent work
Wraps that came off this bench

A blue and silver cross wrap over a camo-patterned blank

Teal cross wraps over black blanks, cork foregrips

Gold and black decorative wraps on an offshore set

Camo grip wraps, five patterns off one bench

A full set wrapped in red, net to match

Blue wraps and double-foot guides

A service emblem inlaid under the finish
How it runs
From first message to finished rod
- 01
The conversation
Where do you fish? What types of bait do you use? What reels and what boat are you running? The rod gets specified around your answers, not around a catalogue.
- 02
Blank and hardware
Blanks, reel seats and guides hand selected for each type of build.
- 03
Guide placement
Guides are laid out and static tested on the blank itself so the load spreads properly through the curve, then taped and checked again.
- 04
The wrapper
Every wrap is laid down by hand on the wrapper. This is where the color goes on, and where a decorative or cross wrap gets built if you asked for one.
- 05
Finish and cure
Epoxy over the thread, turned until it levels and cures hard and clear. Then it gets checked, labeled and it is yours.
Start a build
Tell us the water, the species, the reel and any colors you have in mind. A deposit holds the slot and the build starts from there.